Case Study
Engaging Blacks and Hispanics in COVID‑19 Clinical Trials, Vaccine Uptake and Educational Campaigns
September 2020 - March 2022
PROJECT GOALS
Increase knowledge about COVID-19 clinical trials and vaccines among Black and Hispanic community members in the Greater Houston area
For this project, we aimed to design, evaluate, and disseminate educational messages targeting Black and Hispanic populations in the Greater Houston area, with the goal of increasing knowledge of COVID-19 clinical trials and vaccines.
After testing the potency of various messages, we created a messaging toolkit on COVID-19 vaccination for community partners and the public to access. Additionally, we supported clinical trial enrollment in COVID-19 research and vaccine trials.
Counties impacted Harris, Brazoria, Chambers, Fort Bend, Galveston
PARTNERS Community Partners
The success of this Texas CEAL Consortium project is due to the dedicated work of our community partners. Black Nurses Association of Greater Houston
Meet the principal investigator Lorna McNeill
Dr. McNeill served as a principal investigator for Texas CEAL Consortium. She holds many other roles, including: Cullen Trust Health Care Chair in Health Disparities Research; Professor and Chair, Department of Health Disparities Research; Associate Director, Cancer Health Disparities and Community Outreach; Director, Center for Community-Engaged Translational Research; Co-Director, Community Engagement, Center for Clinical & Translational Sciences; and Adjunct Associate Professor, Health Promotion and Behavioral Sciences, The University of Texas Health Science Center at Houston.
Project team members
The following team members contributed to this project.
Alba C. Calzada
Michael H. Enriquez
Belen Villanueva
Maryanne Sapon
Chelsea Waddy